January Results Prove Out-Of-Home Unstoppable

January Results Prove Out-Of-Home Unstoppable

The Out-of-Home (OOH) industry today reported net revenue of $48.2 million for the month of January, an increase of 13.7 per cent from the same month last year, which posted a net revenue of $42.4 million.

The OOH industry finished 2015 with a 17 per cent* increase, taking the industry’s net revenue to an all-time high of $677.8 million, up from $579.3 million in 2014.

Reading up on the category figures January 2016, it’s clear out of home appears unstoppable:

  • Roadside Billboards (over and under 25 square metres)
$19.0 million
  • Roadside Other (street furniture, taxis, bus/tram externals,
    small format)
$15.3 million 
  • Transport (including airports)
$8.3 million
  • Retail, Lifestyle and Other^
$5.7 million

 

* Figures have been adjusted from previously reported 2014/2015 revenue to reflect changes in OMA membership, allowing direct comparisons in revenue year-on-year, as well as a minor internal adjustment (due to over-reporting in 2015 in the category of Retail/Lifestyle/Other). The historical figure for total revenue in 2014 therefore, has been adjusted down from $602.1 million to $579.3 million.
**Figures may not add to total due to rounding.
^This rapidly growing category reports shopping centre panels, as well as all place-based digital inventory including office media – covering inventory in lifts and office buildings, cafe panels and the inventory of the OMA’s newest member Tonic Health Media which includes digital screens in doctors surgeries and medical centres.




Please login with linkedin to comment

Cuts YouTube

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]