Mercedes-Benz Vans Appoints The Royals As Lead Agency

Mercedes-Benz Vans Appoints The Royals As Lead Agency

Mercedes-Benz Vans Australia has awarded their Commercial Vans business to independent agency The Royals. After a competitive pitch in March The Royals pick up strategy, creative and social duties immediately.

Katherine Gracey, marketing manager, said, “We’re really excited to be working with the team at the Royals. We selected them for number of reasons – their strategic and creative thinking was unique and really insightful, their culture and values fit with our business and the team are hungry to help us enhance and grow our business. It’s an exciting time for Mercedes-Benz Vans in this market”.

Nick Cummins, creative partner at The Royals, “The whole agency is thrilled to be appointed by the team at Mercedes-Benz Vans. We’ve wanted an automotive brand since we started our business and couldn’t ask for a better badge.

“The Vans team are keen to take a different approach with marketing to drive sales, so that’s a really great opportunity for us”.

The Royals responsibilities lie with marketing the Mercedes-Benz Vans range that covers Vito, Sprinter and the Valente, as well as future products for the division.

This new business win will build the ranks of The Royals further, after considerably growth in the last two years across Melbourne and Sydney.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]