T2 Unveils First Work From Cummins&Partners

T2 Unveils First Work From Cummins&Partners

For the first time in their history, premium tea brand T2 has launched a major TTL campaign to continue its global growth push with Cummins&Partners.

The campaign, titled ‘To The Power of T2’, highlights the growing role of tea in people’s lives.

The campaign is being rolled across TV, digital and social, and is the first from Cummins&Partners, having being awarded the business earlier in the year.

Cummins&Partners founder Sean Cummins said drinking tea is a very personal experience, but currently people aren’t taking three minutes out of their day to brew a cup of loose leaf.

“By positioning T2 as a product that helps to amplify these moments or feelings, we are giving people an excuse and reason to take that little bit of extra time for themselves,” he said.

Jane Hoban, global director of marketing at T2, said: “We are thrilled to launch our first ever TV campaign together with C&P. The campaign is a perfect representation of our brand and what we stand for, and we have already had incredibly positive feedback from T2 fans.

“We love tea and all the different ways it makes us feel. At T2 we take it one step further, multiplying every tea moment into something a little out of the ordinary.”




Please login with linkedin to comment

Big Brother T2 To The Power of T2

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]