Bec Brideson – Founder, Women With Agency, Venus Comms
Bec Brideson is an advertising phenomenon. Bec was a 3%’er of women globally to be coveted a Creative Director position which led to multiple awards and international recognition for her vision.
Paving the way for female creatives – she’s 0.01% of women to launch her own agency. She continues to thrive in her businesses, creating much needed discourse about the procurement process of women-owned agencies.
Her movement – WomenWithAgency.com – rallies against the massive bias of women-owned ad agencies – as absent from Madison Ave in the last 7 decades as they are today. WWA is an invitation to cure the pitch process and encourage future-forward and value-aligned clients to commit to supporting gender equality. #womenwithagency
Bec wrote her first book Blind Spots: How to leverage the fastest growing economy (Wiley 2018) speaks around the world on the topic of gender and consults to brands leveraging the commercial advantage of creating better ROI with women.