Georgie Jeffreys – Head of Brand, Australia & New Zealand, Uber Eats

Georgie Jeffreys – Head of Brand, Australia & New Zealand, Uber Eats

Georgie Jeffreys is the Head of Brand for Uber Eats in Australia and New Zealand, responsible for positioning & expanding the meaning of the brand, and driving new customer and category growth.

Having joined Uber in early 2015 as one of the very first Uber Eats employees, Georgie helped to lead the company’s Australian launch and was then charged with transforming the product into an iconic brand that’s both category leading and culture shaping.

Since then, Georgie and her team have pioneered some of Uber’s most successful and high impact marketing initiatives globally, driving the Australian business from 40% to 95% brand awareness in just 12 months and helping to cement Uber Eats as the number 1 food delivery app across ANZ.

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