Nissan makes surprise entry to smartwatch race

Nissan makes surprise entry to smartwatch race

Car maker Nissan is the latest surprise entrant to the smartwatch arms race currently consuming tech manufacturers, unveiling the Nismo at the Frankfurt Motor Show.

The revelation of the new gadget comes just days after Samsung became the first big player to enter the fray with its Galaxy Gear offering last week, while Apple is widely rumoured to launch its own offering along with the latest iPhone tomorrow.

Sceptics are uncertain exactly what appeal most of these devices will have across the wider community, but the Nismo appears to offer a practical advantage by monitoring not only the biometrics of the user, but also the car as well.

Nissan will also be able to send tailored messages to the watches, whilst the developers hope to be able to include ECG heart monitoring and EEG brainwave monitoring technology in the future, along with body temperature.

Gareth Dunsmore, marketing communications general manager, Nissan Europe, said: "Wearable technology is fast becoming the next big thing, and we want to take advantage of this innovative technology to make our Nismo brand more accessible.

“On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo athletes, and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership."

Connectivity in car is one of the key battlegrounds among manufacturers, with apps and internet functionality being rolled out, with apps like Pandora and Google Maps already integrated into some models.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]