BauerWorks Launches Emporium Online With Myer

BauerWorks Launches Emporium Online With Myer

BauerWorks in partnership with Myer is pleased to announce the launch of myeremporium.com.au – a new digital destination that is set to enhance the way Myer customers shop.

Complementing the award-winning Myer emporium magazine, the new site reflects the first-class editorial content the emporium brand is renowned for, offering an inspiring mix of fashion, beauty and lifestyle stories along with shop-the-look e-commerce connectivity.

On the new companion site, emporium editor, Jessica Parry said: “emporium magazine is already a hugely successful loyalty platform for Myer shoppers and the new website now brings that content to life. We’re excited to be moving the brand in this new direction, to further expand the reach of this high quality fashion, beauty and lifestyle title.”

Taking a mobile first approach to content creation, emporium online signifies a new chapter in the publishing relationship between BauerWorks and Myer.

“We are providing Myer with more ways to create meaningful connections with their customers through the combination of premium editorial content, a fully-responsive website optimised across mobile, desktop and tablet devices, along with connection to Myer’s e-commerce capabilities, added Niall Murphy, BauerWorks executive general manager.

“We look forward to making this new chapter in Myer’s content marketing efforts as successful as the magazine.”




Please login with linkedin to comment

The Digital Content Guide Tommy Hilfiger

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]