Lego Brings Out Stay-At-Home Dad Figurine

Lego Brings Out Stay-At-Home Dad Figurine

Lego has proven it’s still with the times and understands today’s culture with news the toy manufacturer has released a doozy of a new figurine of a stay-at-home dad.

The news follows Lego’s other figurine of a man in a wheelchair.

Image via Fortune.

Image via Fortune.

Unveiled at the Toy Fair in New York City – where Mattel also released its virtual reality toys – US publication Fortune had a chat with one of the Lego team members at the booth. Within the wide-ranging interview, the Lego spokesperson said the new figurines “mirror the world we live in today”.

“We need to stay in tune with the world around us,” the spokesperson told Fortune. “We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”

The man in a wheelchair with a guide dog and the stay-at-home dad with his wife in work-type clothes are two of the ways Lego is trying to stay relevant and scrap the gender stereotypes. And with reports saving the pieces could end up being more valuable than gold, and has previously been the world’s most valuable brand, now might be a good time to stock up on a couple of these figurines.

Lead image via The Telegraph UK.




Please login with linkedin to comment

Advertising Standards Bureau Brazil

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]