Atomic 212° Sydney Appoints Ashleigh Carter To General Manager
Carter celebrates a decade with Atomic 212° with a promotion. We hope…
KA-CHING! Here Are B&T’s Best Of The Best Media Investment Chiefs
It's adland's top 10 media investment chiefs. You know, the ones you…
B&T’s Agency Scorecard: Atomic 212°
Atomic 212° is Australia’s largest independent media agency and, some might say,…
It’s B&T’s Best Of The Best Media Agency New Business Whizzes!
The media agencies would never win new business without this lot. Here,…
GWM Pumps The Brakes On Nunn Media, Atomic 212° Drives Off With Media Account
Reports suggest Chinese-made EVs set to overtake our roads. Here's hoping your…
Atomic 212° Wins BlueScope Media Account
Atomic 212° nabs media for a true Aussie icon — BlueScope.
Atomic 212° Promotes Lorraine Woods To Chief Investment & Trading Officer
A promotion & a new hire at Atomic 212° today. Thankfully not…
Atomic’s Barry O’Brien To Perform Death-Defying Leap & Raise Money For Kids Cancer Charity
Barry O'Brien set to dive from seven-metre platform for charity. Hoping to…
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
CFOs & CMOs Must Agree On Metrics & Success: Cannes Veteran Barry O’Brien Gives His Take On This Year’s Festival
The Atomic head honcho gives us his Cannes takeaways. Denies rumours he…
Best of the Best: Here Are The Media Planning Directors Leading Some Of The Sharpest Minds In The Industry
B&T's counting down the top 10 media planners in the land! And…
Atomic 212° Nabs Sylvia Pickering From Mindshare
Atomic 212° nabs rival for Melbourne GM role despite fishing rod with…
O’Brien Drives In A New Direction With First Campaign Aimed At Younger Audience
Live in a rough neighbourhood? Experience drive-bys? Enjoy driving in hail storms?…
“Decide What Success Looks Like For You; Don’t Let Anyone Else Decide For You”: Lorraine Woods On The Importance Of Charting Your Own Path
Atomic 212º's Lorraine Woods chats Women in Media & imparts top career…
Linear TV Decline ‘The New Norm’ But Will Other Brands Follow Pepsi’s Lead?
Marketers are ditching long-term brand stuff for short-term sugar hits, and TikTok…
Atomic 212° Locks Down Northern Territory Major Events Company Media Planning & Buying Account
Say what you want about the Northern Territory Major Events Company, but…
Three Major Wins For Atomic 212°
It's set to be a good Friday for pubs in The Rocks…
Fast 10: Atomic 212°’s Claire Fenner On Marketers’ Mixed Messages & Being Creative in 2024
Atomic 212°'s Claire Fenner possesses one of adland's smartest brains. Read all…
Atomic 212° Celebrates 2023 With Three-Day Offsite For Staff
Australia’s biggest and fastest-growing independent media agency, Atomic 212°, has celebrated its…
Atomic 212°’s Claire Fenner: Great Marketing Teams Are More Important Than Ever
Atomic 212°’s Claire Fenner goes in to bat for great marketing teams…
Atomic 212° Launches New AI Marketing Event In Partnership With LinkedIn & Microsoft
Atomic 212° is letting anyone into its AI event. However, real enemies…
Atomic 212° Retains BMW’s $20M Media; Drives Off With The NZ Business, Too
It's käsespätzle and kartoffelpuffer in the Atomic 212° offices today as the…
Atomic 212° & Chello Launch New Work For My Muscle Chef
The B&T fridge has had a My Muscle Chef in there for…
Atomic 212° Wins Growth Faculty’s Performance & SEO Marketing
The Growth Faculty is a tool for CEOs and SMBs and nothing…
Victoria University Adds Noisy Beast & Atomic 212 To Its Agency Roster
Victoria University names new agencies to its roster. Has no plans to…
Atomic 212° Takes A Bite Out Of My Muscle Chef’s Media
Nothing screams a colleague's failed attempt to get fit like some out…
Atomic 212° Becomes First Indie To Join Mutinex Platinum Partnership Program
Atomic 212° has become the first independent agency to join Mutinex’s Platinum…
Atomic 212° Strengthens Sydney Leadership Team
Atomic 212° strengthens its Sydney leadership team. Confirms no more peacocks or…
Atomic 212° Extends Partnership With NT Government & Tourism NT
Barry O'Brien investing in new safari suit, mosquito net and pith after…
Atomic 212° Asier Carazo: “Better Briefs Equal More Interesting Work, Happier Clients & Happier Agencies”
Atomic 212°'s Asier Carazo's is a polyglot. That means he speaks a…
Atomic 212°’s Head of Client Service Ashleigh Carter Answers The Burning Qs (& The Not So Burning!)
B&T's serving up our 20 questions to Atomic 212°'s Ashleigh Carter. Yes,…
Atomic 212° Expands Brisbane Office With Eight New Recruits
Atomic 212° Brissie office now exploding at the seams! Although Broncos fans…
Atomic 212° Sails Off With Ponant’s Media
Atomic 212° lands luxury cruiser Ponant's media. Losing agency said to have…
Atomic 212° Nabs Craveable Brands’ Media Away From Mindshare
Atomic 212 nabs Red Rooster, Oporto & Chicken Treat's media. Says there…
Atomic 212° Wins Freedom Kitchens’ Media
Atomic 212° nabs Freedom Kitchens' media. Says it has no plans for…
Atomic 212° Names Jacinta Munro As Head Of People & Culture
Jacinta Munro named Atomic 212°'s head of people & culture. Is already…
Advertising Has Long Been A Dirty Word, But Can Cannes Lions 2022 Finally Clean It Up?
Atomic 212°'s Kellie Holt's back from Cannes &, judging by this in-depth…
Atomic 212° Secures Price Attack Account
After some confusion here about whether Atomic 212° is in Celsius or…
Barry O’Brien: More Than ROI, Sport Sponsorship Should Make You Feel Good – And That’s Bringing A New Breed Of Athlete To The Fore
When Atomic 212° chairman Barry O’Brien speaks, B&T listens. Admittedly, less so…
Marketing Has Become A Conversation, But Are You Listening To Your Audience?
In this guest post, Atomic 212°'s head of SEO, Stephen Downward (main…