‘Half Of Advertising Is Dull, Ineffective And A Waste Of Money’ – System1’s Jon Evans’ Urgent Plea To Improve Creativity And Effectiveness
Marketers would pay attention but are too busy jumping on the latest sea shanty bandwagon on TikTok.
Activists Vindicated For Breaking Ad Laws By Projecting Pro Cannabis Images Onto Opera House
B&T has a zero tolerance to drugs policy. However, when invited to the Mumbrella Christmas party, all gloves are off.
Buddy Decarbonise Platform Stops FOUR Tonnes Of Carbon Emissions In Three Months
Just six campaigns in and emissions cut by up to two thirds against benchmarks
New Study Busts Aussie Advertisers Over False “Clean, Green & Sustainable” Claims
Aussie adland in strife over some of its 'green' claims. By that we mean environmental claims, NOT fibrous vegetables.
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Graphic Israeli Ads Shown In Kids Games
Can't escape the horror in Gaza no matter where you turn? Sadly, it's now pervading into B&T's editorial too.
“This Could Start A Trend Across Other Ad-Funded Streaming Services” – Industry Responds To SBS Ad Block
Agency chiefs weigh in on on SBS's upfronts yesterday. Alas, no calls for more sex and nudity in its foreign films.
n3 Hub Unveils CDP-as-a-Service To Boost Marketing And Advertising Agency Growth
n3 Hub, has today announced the launch of CDP-as-a-Service. The new offering will allow marketing and advertising agenci...
“I Don’t See A Reason Why Love Will Not Conquer All” – Former Saatchi & Saatchi Boss Kevin Roberts On Why Love Belongs In Advertising
Former Saatchis boss Kevin Roberts was in town and B&T even scored a one-on-one. Fear not, he did all the talking.
WARC Global Ad Trends: Global Ad Spend In Publishing Media Plummets
Here's more ammunition for the "print is dead" brigade. Who are not to be mistaken with the "Elvis is alive" brigade.
IAS Adds Smarter Pre- and Post-Bid Brand Safety TikTok Ad Tool
Integral Ad Science (IAS) has added a post-bid brand safety and suitability measurement solution to its ongoing partners...
Instagram Australia Launches New Ad Tools in Feed, Profile, Stories, and More
Instagram unveils new features for users and even more cash for Mr Zuckerberg.
WARC’s Global Advertising Trends Report Shows Big Tech Firms Make Up For Six Percent Of All Global Investment
New report finds the tech giants set to get even bigger, with their owners set to get even weirder and madder.
Index Exchange’s Janette Higginson On The Future Of Media Investment Through The Lens of Tech
B&T's chatting with Index Exchange's Janette Higginson. And thankfully for you, Janette did most of the talking.
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WARC Report Shows Advertisers In The UK Are Spending Record Amounts Post-Pandemic
A new report – UK Advertising’s Adspend Review: The Pandemic Effect – has been published today to mark the definit...
MullenLowe Group UK’s ‘Invisible Powerhouse’ Project Aims To Shut Down Marketing Stereotypes Around Older Generations
Latest study reveals marketers' neglect of the over 55s. Maybe not Steradent or Werther's Original marketers, however.
Connected: A New Podcast Series From Meta
Meta unveils new must-listen podcast. Alas, it doesn't have a drunk Zuck regaling bawdy sea shanties, however.
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B&T And Unruly On Effectively Utilising Creative & Data In CTV
Does your CTV's creative & data resemble the draw with the lidless Tupperware? Fix it with this Marie Kondo-esque read.
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Study: The Global Ad & PR Industries Set To Hit $1.2 Trillion In Value In 2022
Study finds global ad & PR industries to hit $1.2 trillion! An estimated third of it to go to Pablo Escobar Enterprises.