WPP & Google Tie The Knot On AI-Powered Effectiveness & Targeting
If you get stuck on a bad date this weekend, go deep on the details of this story to send your partner scarpering.
Clemenger & Mediabrands Star As Gender Pay Gap Numbers Reveal Mixed Picture On Agencies’ Equality Quest
We won't sugar coat it, some of these aren't great. Still, should make next week's International Women's Day interesting...
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WPP Revenue Up 2.9% But Profit Down 60%
Is it time to tighten the belts at WPP? You'd thought heaps would have been saved once Sorrell left in his chopper.
WPP Invests In New German Agency OH-SO Digital
Mark Read itching to make the "these sausages are the wurst" gag after WPP announces stake in German digital agency.
“An Opportunity Not A Threat! WPP Announces Near Half-A-Billion AI Play
Often hear the words "AI", "ChatGPT" & "digital revolution" & think, "Shit, I'm going to lose my job?" Get nervous here.
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WPP To Merge BCW And Hill & Knowlton
BCW and Hill & Knowlton set to merge. No, it had nothing to do with people mistaking BCW for Boating, Fish & Camping.
GroupM’s Acceleration’s New Maturity Model Helps Marketers Chart Course To AI Transformation
GroupM might have released a new AI maturity model but B&T will never grow up.
It’s The Best Of The Best – Directors Of First Impressions, Presented By Finecast, Part Of GroupM Nexus
They're the ones with the best hair and the whitest teeth! Yes, it's adland's top 10 directors of first impressions.
WPP Jane Geraghty As Global Chief Client Officer
New York-based Jane Geraghty named WPP's new chief client officer. Undecided on the city's best Reubens, however.
B&T TV – Rose Herceg & Patrick Guerrera Talk Diversity, Identity & The Create Space Census
Two big wigs for you in today's B&T TV with a Herceg/Guerrera combo. It's a perfect duet without any actual singing.
WPP Promotes Lindsay Pattison To Global Chief People Officer
WPP's new global chief people officer set to have a very busy time given the number of people it has globally.
SXSW: Adland Has Its Say
Sydney’s first SXSW festival covered gaming, screens, tech, music, Expo, and a conference with wide-ranging topics...
WPP Turns Red In Q3
WPP announces disappointing Q3s. Sir Martin reported to be delighted, not that his numbers were anything to brag about.
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WPP’s Head Of Talent Heads To Recruitment Firm Williams International
Macey Barton (left), the former head of talent at WPP, has joined Williams International as a partner. Barton will be lo...
WPP Finds Creative Capital Drives Better Business Outcomes
Yes, the SXSW line-up can be boggling to get your head around. Yet, B&T has managed to de-boggle to bring you this news.
Final SXSW Speakers Announced For WPP House
Looks like WPP House will be the place to be for next week's mega SXSW event. That and the beer tent.
Edwina McCann & Rose Herceg’s Take On Gen Z’s Damaging Desire For Designer Dupes
Admittedly, B&T did pen this fake fashion piece while wearing head-to-toe Versace we bought in Kuta.
WPP Launches ‘Screaming Creativity’ Podcast Series Hosted By Rob Reilly
News of yet another bloody podcast can be exasperating, however, this one admittedly does sound a good 'un.