Sensis rumoured to be shedding 500 staff

Sensis rumoured to be shedding 500 staff

Speculation is mounting the Sensis arm of Telstra is about to lay off up to 500 workers, with much of the face-to-face salesforce thought to be facing the brunt of it.

A report in The Australian today claims the cuts are going to be made in the division, which produces the White and Yellow Pages directories among other things, which faces stiff competition from the likes of Google.

Last week the division reported a 12.6% drop in sales for the first half of the financial year, with print revenues facing the brunt of the impact, although digital revenues were up.

A spokesman for Telstra said they would not comment on the speculation.

It is understood the division has around 1,500 employees and has prided itself on its face-to-face sales force, as opposed to solely relying on telesales, but it is these roles which could be in the firing line.

John Allan (pictured) took over the business last year Last month Sensis acquired true Local from News Limited, which the company said would “add value to the Yellow Pages network”. 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]