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Why Do We Spend On Social? Because Australians Choose To Spend Time There: Omnicom’s Kristiaan Kroon

Say what you want about the lack of investment in Aussie media, dancing cat videos make for compelling viewing.

Tom Fogden Tom Fogden 8 Min Read

Featured Stories

AgenciesMedia

Why Do We Spend On Social? Because Australians Choose To Spend Time There: Omnicom’s Kristiaan Kroon

Say what you want about the lack of investment in Aussie media, dancing cat videos make for compelling viewing.

Tom Fogden Tom Fogden 8 Min Read

Media

TV Ratings (23/09/2026): The Block’s Latest Drama Is Rooted In An Olive Tree

Mia Rogers
Advertising

Victorian Labor Pledges Local Music Mandate For Government Ads

Staff Writers
Media

Reddit ‘Very Cautious’ About Increasing Ad Load As It Pushes Further Into Australian Ad Market

Melania Watson
MarketingMedia

Why Rugby League Guru Is The First Creator To Sponsor An International League Team

Oliver Cerovic
Media

YouTube’s AI Custom Feeds Could Make Audience Discovery A ‘Bigger Challenge’ For Advertisers

Melania Watson
Campaigns

Beats Has Kendall Jenner Seeing Double, Triple & Then Some In Bizarre New Spot

Mia Rogers
AgenciesMedia

Why Havas Red’s Stuart Hood ‘Stepped Away From Agency Life’ To Build Unbriefed

Melania Watson
Technology

AI Has Changed The Marketing & Media Landscape; Don’t Fall For The Myth That Productivity Equals Creativity

Staff Writers
Media

JCDecaux Adds 2 Digital Overpass Sites To Melbourne’s Nepean Highway

Staff Writers
Media

Former WA Premier Mark McGowan Set For Southern Cross Media Board Role

Melania Watson
Agencies

Melbourne Confidential: Lucinda Hodgson

Staff Writers
Media

Screen Queensland Unveils Speaker Line-Up For 2026 Practitioners Forum

Staff Writers
Media

Guardian’s Danika Johnston Steps Into MD Role Following Rebecca Costello’s Departure

Melania Watson
Campaigns

Blundstone Gets Down & Dirty In Latest Instalment Of ‘Well Worn’ Via Thinkerbell

Staff Writers
Agencies

Bastion Lands BP Social Account Across Australia And New Zealand

Staff Writers
Agencies

Apparent Deepens WSU Ties With New Design Program Partnership

Staff Writers
Agencies

The Media Store Re-enrols With RMIT Following Competitive Pitch

Staff Writers
Campaigns

Health NZ Leads Nationwide Pushback Against Meth With ‘F. Meth’ Via VML Wellington, AWE

Staff Writers
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