10 Launches Into The Travel Marketplace With 10 Travlr

10 Launches Into The Travel Marketplace With 10 Travlr

Network 10 has announced a partnership with TRAVLR to launch a co-branded online travel marketplace known as 10 Travlr.

10 Travlr will give 10 audiences the opportunity to explore and book travel deals to many locations across the world.

The brand will live across platforms, including online at a dedicated transactional and editorial website and linear broadcast through a half hour travel show exploring some of the world’s most popular destinations. Travel packages on 10 Travlr will be specially curated for its audience.

Network 10’s chief executive officer Paul Anderson said: “Destination travel experiences come naturally to many of our programs – think South Africa and I’m A Celebrity…Get Me Out Of Here, Fiji and Bachelor In Paradise, Melbourne and the Formula 1® Australian Grand Prix.

“10 Travlr introduces a new travel branded offering to our audiences and advertisers, extending our viewing experience while opening up a new revenue stream for our business. We’re looking forward to working with the TRAVLR team as we integrate their services across our platforms.“

TRAVLR’s global commercial director Gordy Bayne says the partnership between TRAVLR and Network 10 is a content rich partnership.

“This is an exciting strategic partnership and a unique way for our trade partners to reach and engage with 10’s valuable under 50s audience. 10 Travlr will be an end to end travel platform and ecosystem, showcasing Tourism Board destinations and our user-generated content.

“Through the intuitive 10 Travlr online marketplace or via in-segment integration, trade partners can promote their destinations, airlines, cruise lines and hotels across multiple platforms, with that younger 10 tone of voice that travellers love.”

 

 




Please login with linkedin to comment

network 10 travlr

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]