Katherine Williams – Managing Director, MediaCom Brisbane
Katherine Williams a media professional with more than 17 years’ experience across a wide range of communications, advertising and marketing disciplines. Katherine’s particular expertise has involved managing the complex requirements of government, leading major whole-of-government advertising campaigns that delivered significant social change, managing crisis communication for natural disasters such as the Queensland floods and supporting the promotion of major public policy. She also has expertise in leading community engagement activities and managing master media contract arrangements for both campaign and non-campaign activities.
At MediaCom, Katherine applies her multi-disciplinary skills and experience with a fresh perspective, translating our many specialist capabilities into meaningful offerings for clients. She is able to provide great insights to media about client requirements, which in turn builds excellent foundations for greater valued partnerships. A passionate social marketer by trade, Katherine is genuinely driven by opportunities to make positive long-term impacts, whether that be through behavioural change, brand awareness and engagement or culture transformation.