Katie Rigg-Smith- CEO, Mindshare Australasia

Katie Rigg-Smith- CEO, Mindshare Australasia

Katie Rigg-Smith has been CEO of Mindshare since 2013, and has been with the agency for 20 years. After starting at the agency as an intern, she quickly rose through the ranks and became known as one of the brightest strategist minds in Australia. Prior to being named CEO, Katie was Mindshare’s National Chief Strategy Officer.

Throughout her career Katie has been recognised both nationally and internationally for her work and contribution to the media industry. Accolades include being named in the Top 5 of the Annual B&T Women in Media Power list in 2018, and appearing in the Top 10 every year since 2013. She has also featured in the AdNews Power List for the past three years and was also named as the only media person within the Adnews Top Ten Women to Watch in 2013, Australia’s Top 40 under 40 in 2012.

Under Katie’s leadership, in 2018 Mindshare has had its strongest year yet with significant new business wins, a record awards performance – locally and internationally, including the Agency’s first Cannes Lions win – and with Mindshare named as the Australian Media Agency of the Year by Campaign Asia.

Mindshare’s three core values are Speed, Teamwork and Provocation. Katie lives and breathes these values.

Katie is incredibly passionate about great media thinking across paid, owned and earned and the role it can play for clients’ business and obsessive about making sure Mindshare continues to evolve to deliver what clients need not just now, but in the future.

She is devoted to her people and their wellbeing and also dedicates much of her own time to mentoring younger people in the industry, on a personal and professional level. Katie is an MFA Board Member, a Marketing Academy Mentor, and spent three years lecturing at UTS (or University of Technology Sydney) University on the topic of Media and Communications.

Katie regularly takes to the stage to debate the trends and issues affecting the media industry, and share her views not only on media best practice and strategy, but on broader issues such as the importance of diversity, the need for flexible work environments and advice for women as they develop their careers, often sharing her experience of running an agency, while bringing up two daughters and balancing life with a husband with an equally demanding career.

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