“A Sick Joke!” Italian Soccer League Forced To Apologise For Using Monkeys In Anti-Racism Campaign

“A Sick Joke!” Italian Soccer League Forced To Apologise For Using Monkeys In Anti-Racism Campaign

Italy’s top football league, Serie A, has gone (further) into damage control after an anti-racism campaign was labelled as racist.

The nation’s top league has been plagued by racist fans that regularly taunt players of African or middle eastern origin.

Calling it a “serious problem”, the game’s officials launched a “No To Racism” campaign that, rather awkwardly, used three monkeys in the imagery.

Players of African origin are often likened to monkeys by racists in Italy’s football stadiums.

And the campaign has been widely criticised by football clubs and discriminatory groups.

Anti-discriminatory body Fare said: “Once again Italian football leaves the world speechless. It’s difficult to see what Serie A was thinking.

“In a country in which the authorities fail to deal with racism week after week, Serie A have launched a campaign that looks like a sick joke.

“These creations are an outrage; they will be counter-productive and continue the dehumanisation of people of African heritage. It is time for the progressive clubs in the league to make their voice heard,” Fare said in a statement.

In a statement to Serie A’s CEO, Luigi De Siervo, expressed his “sincere apologies for the artwork” and said he realised it was “inappropriate”.

However, the artist behind the campaign, Simone Fugazzotto, defended his work saying “we are all monkeys”.

Fugazzotto, who always uses monkeys in his work, added: “For an artist there is nothing more important than trying to change the perception of things through his own work.

“I decided to portray monkeys to talk about racism because they are the metaphor for human beings. Last year I was at the stadium to see Inter v Napoli [a match in which Napoli defender Kalidou Koulibaly was racially abused] and I felt humiliated, everyone was shouting ‘monkey’ at Koulibaly, a player I respect.

“I’ve always been painting monkeys for five to six years, so I thought I’d make this work to teach that we’re all apes, I made the western monkey with blue and white eyes, the Asian monkey with almond-shaped eyes and the black monkey positioned in the centre, where everything comes from. The monkey becomes the spark to teach everyone that there is no difference, there is no man or monkey, we are all alike. If anything we are all monkeys.”

Anti-discrimination body Kick It Out added: “Serie A’s use of monkeys in their anti-racism campaign is completely inappropriate, undermines any positive intent and will be counter-productive. We hope that the league reviews and replaces their campaign graphics.”

 




Please login with linkedin to comment

Ad campaigns racism Serie A

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]