This program recognises those exceptional women who have achieved success in their professional arenas and celebrates their invaluable contribution through their leadership, innovation and courage to their industry

In line with B&T's mission of making equality and inclusion the norm in Australia’s communications industry and beyond, Changing the Ratio will return in 2021, to shake up stereotypes and break down barriers.

B&T Women in Media Awards 2020 - Women United, Fearless Leaders28th October

Entries in the 18 categories, which span the advertising and media industry, are open to women at any level of their business, from chief executive to new starters, and will be judged by a panel of top female executives. We will also be awarding Woman of the Year – this will be chosen by B&T as being the most influential out of the field of entrants; as well as a People's Choice and Lifetime Achievement Award winner.

BNTWIM2017-0181-DSC_5585-1024x683
2019 Awards
247
Entries
127
Finalists
21
Winners
482
Attendees
Aisling Colley

Agency Sales/Account Management -
Aisling Colley, BMF

Walk Like a Woman

Best Ad Campaign – Walk Like a Woman, Cummins&Partners

BecBrideson-headshot-2017-web-1-575x660

Champion of Change - Bec Brideson, becbrideson.com

Sarah McGregor_square

Creative - Sarah McGregor,
Cummins&Partners

Brayton

Creative Producer - Katie Trew, KING STREET at The Brand Agency

OMD Australia_square

Employer -  
OMD Australia

Hannah Spilva_found online_square

Entrepreneur - Hannah Spilva,
LVLY

Nina Funnell

Journalist/Producer - Nina Funnell,
News Corp Australia

Jocelin Abbey_square

Marketing - Jocelin Abbey,
ABC

Philippa Noilea-Tani_square

Media Planner/Buyer -
Philippa Noilea-Tani, Wavemaker

Sarah Lattouf_square

Media Sales/Account Management -
Sarah Lattouf, MCN

Processed with VSCO with a6 preset

Mentor - Karla Henwood, 
Squeak E. Clean Studios

Sophie Paterson_square

PR - Sophie Paterson,
Spotify

Charlotte Berry_square

Rising Star - Charlotte Berry,
UM Australia

Aimee Buchanan_square

Executive Leader & Woman of the Year -
Aimee Buchanan, OMD Australia

Malinda Wink_found online_square

Social Change Maker - Malinda Wink,
Good Pitch Australia & Shark Island Institute

Danni Wright_found online_square

Strategy - Danni Wright,
Carat Australia

Sandra Wee_square

Technology - Sandra Wee,
The Trade Desk

Samantha Hollier-James

People’s Choice - Samantha Hollier-James,
oOh!media

Jane Evans

Lifetime Achievement - Jane Evans,
The Uninvisibility Project

Thanks to our wonderful sponsors

Categories & Criteria

  • Agency Sales/Account Management
  • Best Ad Campaign - Championing the Equality Cause
  • Champion of Change
  • Creative
  • Creative Producer
  • Employer
  • Entrepreneur
  • Executive Leader
  • Journalist / Producer
  • Marketing
  • Media Buyer / Planner
  • Media Sales / Account Management
  • Mentor
  • Public Relations
  • Rising Star
  • Social Change Maker
  • Strategy
  • Tech
  • People's Choice - via poll
  • Woman of the Year - as chosen by B&T
  • Lifetime Achievement - as chosen by B&T

Key Dates

  • On-time deadline: Friday 21 August 2020 (5pm AEST), entry fee $199 + GST each.
  • Late entries deadline: Friday 28 August 2020 (5pm AEST), entry fee $249 + GST each.
  • Shortlist announced: Wednesday 23 September 2020.
  • Virtual Awards : Wednesday 28 October 2020.

Criteria for Agency Sales/Account Management

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase at least one major project or campaign during the judging period in which the nominee played a key role. Demonstrate the commercial results they have contributed to and evidence of delivering results for both the business and their client/s (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Best Ad Campaign - Championing the Equality Cause

This category aims to recognise campaigns which champion the equality cause and contribute to the promotion of women. To be eligible, the campaign should have been live in market during the judging period of January 1, 2019 to June 30, 2020.

  1. Outline the central idea behind this campaign in answering the client’s brief (250 words – 40 points).
  2. Evidence of the quality of execution and integration in multiple media channels (200 words – 30 points).
  3. Demonstrate evidence of its effectiveness and success in targets set out by the brief (200 words – 30 points).

Criteria for Champion of Change

This category is open to both female and male senior leaders in the business who have taken action to drive widespread change in the workforce within the judging period of January 1, 2019 to June 30, 2020.

  1. Outline the most significant contribution the entrant has made to the retention, progression, satisfaction or development of individuals or groups of females within their organisation and/or the profession (500 words – 40 points).
  2. A brief profile of the nominee, including significant achievements and accomplishments of note during their time with their organisation (500 words – 30 points).
  3. Two individual references of no more than 500 words each, from appropriate staff members detailing their own experiences with the nominee (1000 words – 15 points each).

Criteria for Creative

This category is opened to both individuals and creative duos.

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major creative output during the judging period, highlighting at least one major project/piece of work. Demonstrate how the nominee’s creative idea has answered the client’s brief; quality of execution, and; the effectiveness and success of this work against target (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Creative Producer

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major production output during the judging period, highlighting at least one major project/piece of work. Demonstrate how the nominee’s production efforts have contributed to the overall quality of execution across scripting, casting, and directing, and the effectiveness and success of this work against target (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Employer

  1. Evidence of a well thought out and executed recruitment policy that demonstrates how specific programs and initiatives have benefited females in the company (500 words – 30 points).
  2. Employers should provide two individual staff case studies of no more than 500 words each, from appropriate staff members detailing their own experiences at the company. One should be for a member of staff who joined during 2018-2020, the other for a member of staff who joined in 2017 or earlier (1000 words – 25 points each).
  3. Demonstrate a commitment to the development and retention of female talent (300 words – 20 points).

Criteria for Entrepreneur

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Demonstrate exceptional innovation, growth and the creation of a business that has the potential to scale up and remain sustainable. In particular, showcase the nominee’s vision, risk optimisation, strategic perspective, passion, market knowledge and her ability to navigate a dynamic business environment (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Executive Leader

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to their organisation, the advertising and media profession, and the wider community. Proven revenue and growth figures will aid your application – please note, these may be checked and clarified by our judging team (500 words - 50 points).
  2. Indicate how the nominee is advocating for a more inclusive culture and demonstrate the growth their leadership has created (400 words – 30 points).
  3. At least one reference from either a team member, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Journalist / Producer

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major output during the judging period, highlighting at least one major project/piece of work. Demonstrate how the nominee’s work has contributed to the wider understanding of the topic for the benefit of the community; quality of execution, and; the effectiveness and success of this work against its aim to inform, persuade or entertain its audience (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Marketing

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major marketing output during the judging period, highlighting at least one major project/piece of work. Demonstrate how the nominee’s innovation has contributed to business growth and improved commercial results (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Media Buyer / Planner

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major media buying/planning output during the judging period, highlighting at least one major project/client. Demonstrate how the nominee’s innovation has contributed to business growth and improved commercial results (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Media Sales / Account Management

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase at least one major project or campaign during the judging period in which the nominee played a key role. Demonstrate the commercial results they have contributed to and evidence of delivering results for both the business and their client/s (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Mentor

This category is opened to those who have mentored individual women within the judging period of January 1, 2019 to June 30, 2020.

  1. An outline of the significant contribution the entrant has made to the retention, progression, satisfaction or development of individuals or groups of females within their organisation and/or the profession (500 words – 40 points).
  2. A brief profile of the nominee, including significant achievements and accomplishments of note during their time with their organisation (500 words – 30 points).
  3. Two individual references of no more than 500 words each, from appropriate staff members detailing their own experiences with the nominee (1000 words – 15 points each).

Criteria for Public Relations

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major PR output during the judging period, highlighting at least one major project/client. Demonstrate how the nominee’s idea has answered the client’s brief; quality of execution, and; the effectiveness and success of this work against target  (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Rising Star

Additional age criteria: entrants must be UNDER the age of 30 by midnight, Wednesday 28 October 2020.

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Outline the nominee’s future ambitions (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Social Change Maker

This category aims to celebrate those who have dedicated significant time and effort to the community via charity and pro bono work.

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the media profession and the wider community (500 words – 50 points).
  2. Showcase at least one major charity or pro bono project during the judging period in which the nominee played a key role. Demonstrate how the nominee’s contribution has added to the success of the project (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Strategy

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major strategic output during the judging period, highlighting at least one major project. Demonstrate how the nominee’s strategy has answered the client’s brief; quality of execution, and; the effectiveness and success of this work against target (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Tech

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2019 to June 30, 2020, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase at least one major project during the judging period in which the nominee played a key role. Demonstrate how the nominee’s innovation has contributed to business growth and improved commercial results (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).
WordPress Theme built by Shufflehound. Copyright 2020 - The Misfits Media Company Pty Ltd