Michelle Martinis

Michelle Martinis

Marketing Winner

With 20 years experience managing some of Australia’s most well known brands and their marketing, Michelle drives value into her businesses with her experience and her commitment to originality, collaboration and the freedom to test.

In the age of ‘skipable’ and ‘blockable’ marketing, Michelle drove the AAMI brand to no.1 in the Australian market after 18 months in the job through innovative campaigns such as ‘Smartplates’ that hit a quarter of the Learner market Australia wide.

Michelle also coordinated the AAMI Roadside Assist ‘Queens’ Campaign and activation that reached millions of Australians, with 2.7 million of them pledging their support to the ‘Queens’ Art & Philmah of the accompanying commenrical to drive from Sydney to the Broken Heel Festival.

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