Media Planner/Buyer Winner
Valued for her ability to think differently and provide more integrated creative strategies, and implement them faster, Sophie Price is described by those she’s worked with as “the best in the business”. M&C Saatchi brought Sophie on board in late 2017 specifically to aid in their goal of ‘becoming Australia’s most influential creative company by 2020.’
Since taking up her post as Head of Integrated Strategy, aiming to incorporate the best of M&C Saatchi and creative acquisition Bohemia, a new integrated planning product created by Sophie has resulted in a 100% win rate to date in new business pitches.
Selected by the Communications Council to chair the prestigious IPA Campaign Planning course for the past two years, Sophie’s value as an strategic innovator will be felt across the industry for year to come.